Art style

Meet the “Misfit” Artist Who Dreamed Up ART-ZOO, Singapore’s Coolest Giant Inflatable Playgrounds

AND WHAT HAS BEEN THE HIGHLIGHT OF EXECUTION SO FAR?

When we launched the ART-ZOO inflatable park in 2017 at Marina Bay, 70,000 people visited during the 22-day event. We were overwhelmed by the public response and the media coverage it received. We started getting invitations to shoot and present it in other cities. To date, we have presented ART-ZOO events to nearly one million people.

WHAT ARE THE FUTURE PLANS FOR ART-ZOO?

We plan to further develop the ART-ZOO brand experience. Expand events and touchpoints around the world, as well as the creation of new character-based content, stories, and programs. We will also explore the development of new products and merchandise through creative collaborations.

Last year, ART-ZOO embarked on a design research project supported by DesignSingapore’s Good Design Research programme. We interviewed families from different cities to understand their daily experiences.

We also invited a group of design thinkers, artists, designers, storytellers, child educators, psychologists and art therapists to collaborate with us, as we imagined, prototyped and tested some of the ideas generated by the research. We will incorporate the knowledge gained and the concepts created into our upcoming events, content and products.