Art style

New art car: sneaker design meets electric sports car

The striking exterior painted in a color block style was one of the highlights of South by Southwest® in Austin, Texas, in March. Today, Porsche reveals the interior of the art car for the first time: the vivid color blocking continues with Nash Blue, Sean Peach, Loretta Purple and Ashley Green. Cork on the dashboard, steering wheel and center console creates visual contrast, while corduroy adds another distinctive feature. The headlining, seat centers and sun visors are covered with this material in Atacama Beige. The convinced vegan also wanted the interior to be leather-free, an option that other Taycan customers can also choose from.

Striking color block style

The art car is featured by Wotherspoon himself via Porsche’s Instagram channel, where he also participates in a live Q&A session. “From Janis Joplin’s psychedelic 356 in the 1960s to the 2019 911 RSR designed by Richard Philips – the list of iconic Porsche art cars is already long,” says Robert Ader, Chief Marketing Officer (CMO) at Porsche . “Art cars suit Porsche very well. Creative design work with artists inspires and motivates us to continue developing the brand without fundamentally changing it.

“Creativity thrives on interaction,” continues Michael Mauer, Head of Porsche Style. “As a designer, it is important to question everything and always aspire to see ideas in a new light. Working with young designers like Sean helps us find new impulses in very different product areas.

Sean Wotherspoon, Taycan 4 Cross Turismo, 2022, Porsche AG

Sean Wotherspoon

“When I look at something, I examine how I can change it and elevate it to a new level,” says Sean Wotherspoon. “These questions are my personal challenge. It doesn’t matter if I’m working on a sneaker or car design, a workflow, sustainability topics or a new material. The search for innovation drives me and I was fascinated from the start by the unusual materials with which the Porsche designers from Weissach work. We inspired each other again and again throughout the project and ultimately created a whole new kind of vehicle design.

About the creation of this art car

The partnership was initiated by a marketing communications team from Porsche. Communications experts brought Wotherspoon together with designers at Style Porsche and worked with him to stage the car’s world premiere on Instagram. Wotherspoon visited the Porsche Design Studio in Weissach several times. He also oversaw the physical creation of his art car on location, spending time in the concept car workshop and trim shop in Weissach, for example.

Initially, virtual reality technology was used to try out and discuss many exterior color options on a car model. “Inspired by a visit to the Porsche Museum, Sean came up with the idea of ​​circular elements on the doors,” recalls Volker Müller, Color and Trim Manager at Style Porsche. “His idea echoes the roundels of the starting numbers of historic racing cars. At the same time, this inverted color breaks up the large area.

Taycan 4 Cross Turismo by Sean Wotherspoon, 2022, Porsche AG

To ensure that the colors were precisely what he wanted, Wotherspoon sent the corresponding Pantone reference codes to Porsche. The mixing bench in the workshop’s paint shop for the concept cars was used to recreate them and the colors were then applied to what are known as “paint frogs” so the sneakerhead could see them in person and professionally evaluate them under a range of different conditions. The lighting cabin in the Porsche Design Studio can switch between daylight and artificial light at the push of a button.

The unusual names of the paintings have a personal origin. “After explaining the importance of having unique names, Sean named the paintings after his family members,” explains Volker Müller. This is how Nash Blue, Sean Peach, Loretta Purple and Ashley Green were born. The idea is for the interior to continue the color blocking concept of the exterior. Corduroy and cork, which he also uses for his streetwear, were the materials Wotherspoon sought out. Corduroy has a long tradition at the sports car manufacturer, with the soft, ribbed material adorning the seat centers of the Porsche 356 as early as 1952.

In the new art car, this woven material was added in Atacama Beige, which Porsche used in the 911 Targa 4S Heritage Edition in 2020. “Working with cork, however, presented a number of challenges to our trimmers “, explains Muller. In the end, the laminated material, which comes in the form of rolls, had to be adapted to complex shapes such as the dashboard.

Sonderwunsch program allows for further customization

The Taycan 4 Cross Turismo designed by Wotherspoon is completed with elements from Porsche Exclusive Manufaktur. These include the 21-inch Cross Turismo Design wheels and the rear wiper cover – both painted in black (high-gloss finish) – as well as the light strip with Porsche lettering in black. Customers can implement comparable projects under the Sonderwunsch program of Porsche Exclusive Manufaktur, a reinterpretation of the legendary service of the same name from the late 1970s, launched in 2021. An example is the use of the Paint option to Sample Plus to allow for Wotherspoon’s four exterior colors. color blocking exterior to be offered in the future.

About the Taycan Cross Turismo

As a versatile electric sports car, the Taycan Cross Turismo has all the strengths of the Taycan, such as superior power and a long range. Added to this is more headroom for rear passengers and a maximum luggage compartment capacity of over 1,200 litres. The standard all-wheel-drive chassis, with its air suspension, has height adjustment. Off-road design cues include wheel arch covers, distinctive front and rear lower sections and side skirts.

About Sean Wotherspoon

Sean Wotherspoon first rose to prominence with the Nike Air Max 97/1 sneaker he created in 2018. Besides the design, what was unusual was the use of corduroy as the upper material, and it became Wotherspoon’s trademark. He has worked with Adidas since 2020. In 2013, he opened the first Round Two Store in the United States, a vintage streetwear and sneaker boutique. The designer and influencer previously worked with Porsche on “The Art of Drive”. This interactive online mentoring program invites personalities to share how they achieved their dreams and inspired others along the way via a series of short films, articles, interviews and digital events.