Art style

TramArt: San Marzano wines tell the love story of art and wine

TramArt is a San Marzano Wines project that promotes the spontaneous union that exists between art and wine.

The concept

It aims to be a container for art and beauty, with the intention of pursuing the idea that art is a free association of form and meaning, creativity and aesthetic taste. The medium can be canvas or paper, ceramic or wood, concrete or glass. The result is an image, a sound or a melody capable of expressing dimensions and perceptions without borders or spaces.

And if art, in this case, is painting, wine is the painter’s canvas.

TramArt Chapter 1: Paul Kremer

The first chapter of TramArt was unveiled in the spring of 2021, a limited edition bottle of Tramari Rosé from Primitivo whose label was designed by the American painter Paul Kremer.

Paul Kremer (Chicago, 1971) is an internationally recognized minimalist painter; its geometric, minimal and conceptual style joins San Marzano’s idea of ​​beauty, elegance and the desire to share it with the world.

The collaboration with gallery owner Angelo Milano (Studio Cromie Gallery, Grottaglie – TA, Italy) launched the dialogue between San Marzano and the American painter, which began in 2019: wine Tramari Rosé from Primitivo was at the center of the meeting and triggered the creative process of the American artist.

The result was the creation of a canvas inspired by Tramari and its transposition on the label of Rosé de San Marzano.

From canvas to label in no time. As if there was no end in sight, the band of earth runs around the circumference of the bottle and gives movement, recalling the sinuosity of the liquid, while the color fields, although sharp, in their soft tones are almost a caress for the eye, indulging in the light and delicate pink of Tramari.

The reference, as always with Tramari, is to the sea, or better, to the seas that surround the Italian region of Puglia – the narrow peninsula that forms the heel of the Italian boot, between the seas (in Italian “tra i husband”) – where the cellar is located.

TramArt Chapter 2: Matt Kleberg

The second chapter of TramArt will be unveiled in spring 2022; the art form is still painting, the artist is Matt Kleberg, also an American painter, whose work oscillates between colorful abstraction and architectural elements. We’ll see how his style will grace and interpret Tramari’s versatile label space.

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